Get there by creating some urgency around the cart. Hold the deal for a brief time and let them know. You’re not directly pressuring to “BUY NOW!” but you are letting them know that the cart and any offers won’t last forever. Dyson has a well-known example of this type of cart abandonment email. Dyson is light and fun, being playful right from the top. The CTA buttons are all the same and send you to the same place. And it even feels like it is doing you a favor by helpfully saving your cart.
At the same time, you’re told that the offer whatsapp database is limited and, if you like the product and price, it’s compelling enough to go ahead and shop. It’s a good guide to keep your content fun but still get people interested in buying sooner rather than later. Social Proof and Support Let’s move on to something light and airy, like a good night’s sleep or a great nap when stuck inside all day. Casper, the mattress company, gives us that feeling with a lot of its marketing, and its cart abandonment emails are just the same.
They send a few in the days after you abandon, but this early email is one of our favorites. What works is that we instantly get the motif of their brand and desire. “Come back to bed” is the CTA to get us to click, and it reminds us of what they do and why we were looking at their products. If you’re having back pain from a poor mattress, for example, you’ll instantly remember that too as soon as you see the first line of text. Then, we get hit with social proof of someone saying the exact thing we, as the audience, want to say after we buy a new mattress.