You can conclude from this that the use of advertisements via the Google (Display) Network can lead to good reach figures and that you as an organization cannot actually get away with it by not advertising via Google. In this article I will take you through the countless targeting options that you can use with Google Ads. You will also find a very handy and simple spreadsheet in which you can see all (non-custom) targeting options (+1100) for sisplay, search and video in an overview.
By filtering you can quickly see which targeting options are most suitable for your target group. targeting Targeting based on keywords One way that is common and that you can use effectively is keyword targeting. There is a distinction between searches in the search engine (search engine advertising) and contextual advertising (display). Contextual job function email list advertising means that you can target corresponding content on websites from the Google Display Network based on entered keywords. Target audiences There are seven types of audience targeting within Google Ads. Affinity demographics Life events Custom intent, In-market Similar audiences Remarketing Customer match 1.
Affinity The affinity of the target group is about the interests and habits of the target group. Here are a large number of subcategories, allowing you to choose (almost) any affinity. This makes it possible for organizations in all kinds of industries to target a specific target group. You can also add a custom affinity target group yourself (custom affinity). This can be done by adding relevant interests, URLs or apps. 2. Targeting by demographics You can target different demographics. This includes 'age', 'gender', 'parental status' and 'family income'. Moreover, it is possible to choose combinations of all these demographic characteristics. This allows you to target very specifically. 3. Life Events Reach users when they face important milestones. Think of getting married, having children or buying a house. 4. Custom intent, in-market The target groups that are in the orientation phase are also called in-market target groups.