Unbounce has tons of templates for sticky bars and popups that you can try adding to your landing page. 3. Design You didn’t think we were gonna overlook your CTA button’s design, did you? Its shape, size, color, and other visual elements influence its role in your landing page’s conversion potential. Let’s talk about color first. Color affects your landing page elements’ success in two ways: through readability and psychological color associations. In other words, you want to keep your button colors contrasting but complementary and use colors associated with the emotions you want your visitors to feel.
Your choice of color should work with the rest of the colors on your landing page while keeping your button distinct from everything else. The Unbounce guide to conversion-centered design recommends assigning a specific color that you only use for CTAs. A properly sized CTA button will be big enough for visitors to easily find it, but not so big that it ruins the layout around it, as UX Planet puts it. They also point out that mobile landing pages have specific size standards. While Apple recommends keeping your CTA buttons at least 44×44 pixels big, Microsoft buy email list suggests 34×26 pixels. The design surrounding your button matters, too.
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If you placed your CTA button on a hero image, make sure the image directs your eye to the button, as suggested by Neil Patel. For example, you could use an image of a person to appear to be looking at the button. Wanna see how design can make a button truly pop? SnackNation’s got you covered: Image courtesy of SnackNation They use an orange button on a purple background—a color combination that sounds like it shouldn’t work yet nails it. Why?