May 14, 2022
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Once clicked, the ad expands and the Special Database consumer sees relevant products that match the search term. A user can click on the product image, descriptive text, or website link. Product Listing Ads vs. Showcase Shopping Ads Shopping Showcase Ads are not a replacement for current Shopping product ads, but an extension of Special Database current Shopping campaigns. Learn how to create a Showcase ad here . During the search, Google determines whether Showcase Ads will be delivered or regular Product Ads. A product shopping and showcase shopping advertisement side by side. In addition, both Shopping formats show products within the ad. Apart from the formatting, the targeting of the ad sizes differs. Showcase Ads focuses Special Database on users who don't know what they want yet. Product ads, on the other hand, are Special Database suitable for users who are already looking for something more specific. Showcase helps potential customers become acquainted with a brand, its product Special Database offerings and options within a broad search. In addition, Showcases are settled on the basis of cost per engagement (CPE) instead of cost per click (CPC). More on this later. Also read: After Google, now also on Bing Shopping ads: this is how you get started What do you have to take into account? Showcase ads are Special Database therefore charged on the basis of CPE instead of CPC. When a user clicks on the product link Special Database and goes to the website. In other words, the first click on the Showcase ad is free . You only pay for your advertisement when the above actions have been performed. Unlike product Special Database ads where bids are set at the product group level, the Showcase ads bid is at the ad group level. Because the bids are set at the ad group level, it is recommended not to cram all Special Database products into one ad group. This way you give one offer for all products. Instead, group your ad groups based on similar products. This is especially interesting when the design of the creations is unique per product category.