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Sumaiya Khatun
Aug 01, 2022
In Welcome to the Forum
When you have opened the document, you can choose from several main categories (in various tabs) on which the targeting is set: 'Audiences, Demographics and Placements'. In addition, there is an About tab that shows the information behind the various data. There are many drop-down options via Google Ads, which means that multiple categories have been placed in the document. It is therefore recommended to read the document from left to right. In addition to including the targeting criteria for your desired audience, you can also use the criteria to exclude them from your campaign. Also read: Get more out of Google Ads with new B2B audiences Tab 1. Target groups This tab is about the targeting capabilities of the audience that you can specify. The target group can be targeted on the basis of different categories. Example: 'Parents of babies (0-1 years)' can be reached by going to 'Audiences' → Who they are (detailed demographics) Parental status Parents Parents of babies (0-1 years) in Google Ads. At 'Who they are', only the last job function email list entered category can be targeted. If you want to target the entire category, you have to click everything separately in Google Ads. Under 'What their interests and habits are' you can choose within 'Affinity audiences' to target the entire topic, or specific parts within it. You can make this choice yourself. In 'What they are actively researching or planning for', keywords and URLs can be used within 'Custom Intent Audiences' aimed at your ideal audience. This is different for everyone and can be filled in according to your own wishes. "In-market audiences" and "Life events" also have multiple topics to target. You can choose this per subject, or even more specifically: within this subject. Under 'How they interacted with your business', you can only choose within the category under Similar Audiences, 'Combined Lists' and 'Website Visitors'.
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Sumaiya Khatun
Aug 01, 2022
In Welcome to the Forum
You can conclude from this that the use of advertisements via the Google (Display) Network can lead to good reach figures and that you as an organization cannot actually get away with it by not advertising via Google. In this article I will take you through the countless targeting options that you can use with Google Ads. You will also find a very handy and simple spreadsheet in which you can see all (non-custom) targeting options (+1100) for sisplay, search and video in an overview. By filtering you can quickly see which targeting options are most suitable for your target group. targeting Targeting based on keywords One way that is common and that you can use effectively is keyword targeting. There is a distinction between searches in the search engine (search engine advertising) and contextual advertising (display). Contextual job function email list advertising means that you can target corresponding content on websites from the Google Display Network based on entered keywords. Target audiences There are seven types of audience targeting within Google Ads. Affinity demographics Life events Custom intent, In-market Similar audiences Remarketing Customer match 1. Affinity The affinity of the target group is about the interests and habits of the target group. Here are a large number of subcategories, allowing you to choose (almost) any affinity. This makes it possible for organizations in all kinds of industries to target a specific target group. You can also add a custom affinity target group yourself (custom affinity). This can be done by adding relevant interests, URLs or apps. 2. Targeting by demographics You can target different demographics. This includes 'age', 'gender', 'parental status' and 'family income'. Moreover, it is possible to choose combinations of all these demographic characteristics. This allows you to target very specifically. 3. Life Events Reach users when they face important milestones. Think of getting married, having children or buying a house. 4. Custom intent, in-market The target groups that are in the orientation phase are also called in-market target groups.
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Sumaiya Khatun

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